Latest Posts

Farmed vs Wild
Understanding the Benefits of Choosing Farmed SalmonDid you know that about half of fish and seafood that we eat are farmed?1 Also known as aquaculture, this form of farming means that fish and other seafood are cultivated under controlled conditions, rather than being harvested in the wild, where certain fish populations are declining.
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Did you know that about half of fish and seafood that we eat are farmed?1 Also known as aquaculture, this form of farming means that fish and other seafood are cultivated under controlled conditions, rather than being harvested in the wild, where certain fish populations are declining.

The Norwegian Waters Advantage
Natural conditions in the North Atlantic create healthy, beautiful fish.It matters where our food comes from—the unique climate and environment of a particular part of the world plays a critical role in shaping flavour, nutrition and quality. For generations, Norwegian anglers have been harvesting salmon from the cold, clean waters of the North Atlantic, and today those fish are prized around the world.
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It matters where our food comes from—the unique climate and environment of a particular part of the world plays a critical role in shaping flavour, nutrition and quality. For generations, Norwegian anglers have been harvesting salmon from the cold, clean waters of the North Atlantic, and today those fish are prized around the world.

Sustainability
What goes into producing sustainable seafood?More and more, we’re all paying attention to where our food comes from and how it is produced. It only makes sense to value the conditions where it grows and how it’s harvested, in order to protect our health and the health of the planet.
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More and more, we’re all paying attention to where our food comes from and how it is produced. It only makes sense to value the conditions where it grows and how it’s harvested, in order to protect our health and the health of the planet.